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Marketing Strategies and Planning


For many companies, email may not be the predominant tactic in an interactive marketing campaign, but for most it is invariably a foundation, an element they can build off. In a recent Forrester survey of 253 U.S. marketers, 83 percent said they currently use email marketing-- more than use search, behavioral targeting, rich media display ads or any other interactive format.


Activities. Schedules. Budgets


We'll draw up a marketing plan that puts your strategy into action.

Since we offer balanced and unbiased marketing, you'll get the right mix of tactics carefully and seamlessly integrated. Your marketing strategy will be designed to get the response you want from your target markets.

We'll bolster your communications with internal audiences, trade associations and opinion leaders.

And we'll build the infrastructure you need to get your marketing done, filling the gaps in your team—all without adding overhead.

Finally, with Ford Westland on your team, we'll recommend ways to evaluate effectiveness, so you can get the highest return on your marketing dollars.





















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